Kerala Poll Ad Spend Hits ₹100 Cr as Digital Battle Intensifies
Kerala election ad spend nears ₹100 crore as print dominates and digital campaigns surge, highlighting a shift toward multi-platform political marketing.
India’s Demographic Shift Powers Growth of Age-Tech and Silver Economy
India’s ageing population is driving the silver economy, reshaping markets, boosting age-tech startups, and creating new marketing opportunities.
Google Unveils Dual AI Strategy with Gemini and Gemma Models
Google unveils a dual AI strategy with Gemma 4 and Gemini, balancing open, on-device models with powerful cloud systems for diverse use cases.
Meta Platforms Unveils AI Ad Model to Improve Targeting Scale
Meta upgrades its ad system with an AI-driven ranking model to improve targeting, efficiency, and campaign performance on Instagram.
AI Search Disrupts Digital Marketing as Website Traffic Faces Decline
AI-driven search is reshaping digital marketing as fewer users click links and more rely on direct answers, changing SEO and brand visibility strategies.
New Financial Year Triggers Major Shift in India’s Marketing Playbook
New financial year in India drives a shift toward performance marketing, digital channels, and efficiency-focused advertising strategies.
Oracle Layoffs Highlight Shift Toward AI-Driven Infrastructure
Oracle cuts thousands of jobs as it shifts focus to AI infrastructure, reflecting major changes in tech industry priorities.
IPL 2026 Ad Rates Surge 30%: Why Brands Need A 360-Degree Digital Overhaul
IPL 2026 ad rates are surging by 30%. Don't just buy expensive Smart TV slots. Discover why your brand needs a 360-degree digital and web overhaul to win.
AI Pushes Shift From Static Websites to Real-Time Web Experiences
AI is driving a shift from static websites to real-time, adaptive web experiences, changing how businesses design, engage, and convert users online.
Energy Shortage Fears Raise Questions for Online Businesses
Energy shortage fears raise concerns for online businesses, as limited power may reshape digital usage, infrastructure stability, and marketing strategies.
Study Finds Thousands of Websites Exposing Sensitive Data Through API Leaks
Study finds thousands of websites exposing API keys in live environments, raising risks of data breaches, financial loss, and security failures.
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X Updates Creator Pay Model to Prioritize Home Region Impressions
X updates its creator monetization model to prioritize home-region impressions, shifting focus from global reach to localized engagement.
The Sticker Strategy: Coca-Cola’s Masterclass in Hyper-Personalized Fan Rituals
Coca-Cola teams up with Panini to hide FIFA stickers behind bottle labels, turning packaging into an interactive fan experience ahead of the World Cup.