Last updated: February 2026
Introduction
This Privacy Policy explains how Daffodilcore Private Limited ("we", "us", or "our") collects, uses, maintains, and discloses information from visitors and readers ("you" or "users") of the Prception MediaLab website at https://medialab.prception.in.
Our services are provided by:
Daffodilcore Private Limited
3rd Floor, Citylink Travel Corporation, Bakery Junction,
Thiruvananthapuram, Kerala, India - 695014
Contact email: hello@prception.com
We are committed to protecting your privacy in accordance with applicable laws, including the Information Technology Act, 2000, and the Digital Personal Data Protection Act, 2023 (DPDP Act) of India.
1. Information We Collect
When you visit Prception MediaLab, we may collect the following types of information:
1.1 Information You Provide
- Contact Information: When you contact us through our website, email, or other channels, we may collect your name, email address, and any information you include in your message.
- Newsletter Subscriptions: If you subscribe to our newsletter or alerts, we collect your email address and any preferences you set.
- Comments & Feedback: If you submit comments, tips, or feedback on articles, we may collect associated information.
1.2 Automatically Collected Information
- Usage Data: Information about how you interact with our website, such as pages visited, articles read, time spent, and navigation patterns.
- Device & Browser Information: Your IP address, browser type, operating system, device type, screen resolution, and referring URL.
- Cookies & Tracking Technologies: We use cookies, web beacons, and similar technologies to enhance your reading experience, analyze site traffic, and understand content performance.
2. How We Use Your Information
We use the information we collect for the following purposes:
- Content Delivery: To serve news articles, media content, and editorial features on Prception MediaLab.
- Analytics & Improvement: To analyze readership patterns, improve our content, and enhance the user experience on our website.
- Communication: To respond to your inquiries, send newsletters (if subscribed), and provide important updates about our services.
- Legal Compliance: To comply with applicable laws, regulations, and legal processes, including the Information Technology Act, 2000, and the DPDP Act, 2023.
- Security: To protect the security and integrity of our website and detect or prevent unauthorized access or abuse.
3. Sharing Your Information
We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:
- Service Providers: With trusted third-party providers (e.g., hosting services, analytics platforms, email delivery services) who help us operate the website, subject to confidentiality agreements.
- Legal Obligations: When required by law, court order, or government authority under the Information Technology Act, 2000, or DPDP Act, 2023.
- Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred with appropriate safeguards.
- With Your Consent: When you explicitly consent to share your information for specific purposes.
4. Cookies & Tracking Technologies
We use cookies and similar technologies to enhance your experience on Prception MediaLab:
- Essential Cookies: Necessary for the website to function properly, such as maintaining your session.
- Analytics Cookies: Used to understand how readers interact with our content, such as page views, article reads, and time on page.
- Preference Cookies: Store your settings and preferences (e.g., font size, dark mode) for a personalized reading experience.
You can manage or disable cookies through your browser settings. Disabling essential cookies may affect website functionality.
5. Third-Party Advertising
Our website may display advertisements served by third-party ad networks. These networks may use cookies, web beacons, or IP addresses to collect information for the purpose of serving relevant ads. For more details on how Google uses data when you visit our site, see How Google uses data when you use our partners' sites or apps.
6. Data Security
We implement reasonable technical and organizational measures to protect your information from unauthorized access, loss, or misuse, including encryption, secure servers, and access controls. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.
7. Your Rights Under the DPDP Act, 2023
As an Indian user, you have the following rights regarding your personal data:
- Right to Access: Request information about the personal data we hold about you.
- Right to Correction: Request correction of inaccurate or incomplete personal data.
- Right to Erasure: Request deletion of your personal data, subject to legal obligations.
- Right to Restrict Processing: Request restriction of processing in certain circumstances.
- Right to Data Portability: Request a copy of your personal data in a structured, machine-readable format.
- Right to Withdraw Consent: Withdraw consent for processing at any time, where applicable.
To exercise these rights, contact us at hello@prception.com. We will respond within the timeframes specified under the DPDP Act, 2023.
8. Data Retention
We retain your personal information only as long as necessary for the purposes outlined in this policy or as required by law. Analytics data may be retained in an aggregated, anonymized form for trend analysis. After the retention period, personal information is securely deleted or anonymized.
9. International Data Transfers
Prception MediaLab may store or process data on servers located outside India through third-party cloud services. In such cases, we ensure appropriate safeguards are in place in accordance with the DPDP Act, 2023.
10. Third-Party Links
Our articles may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review their privacy policies before providing personal information.
11. Children's Privacy
Prception MediaLab is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that a child has provided us with personal data, we will take steps to delete it.
12. Changes to This Privacy Policy
We may update this Privacy Policy at any time to reflect changes in our practices or legal requirements. Significant changes will be noted with an updated "Last updated" date at the top of this page. Continued use of the website after changes signifies acceptance of the updated policy.
13. Contact Us
For questions, concerns, or requests regarding this Privacy Policy, contact us at:
Daffodilcore Private Limited
3rd Floor, Citylink Travel Corporation, Bakery Junction,
Thiruvananthapuram, Kerala, India - 695014
Email: hello@prception.com
14. Governing Law & Jurisdiction
This Privacy Policy is governed by the laws of India. The jurisdiction over any controversy lies with the courts of Thiruvananthapuram, Kerala, India. If you qualify as a consumer under the Consumer Protection Act, 2019, you may bring proceedings in the courts of your place of residence in India.